Why Being ‘Generous’ Is More Important Than Ever Before
Do you want to know the secret to happiness? And while we’re at it, health, wealth, better relationships, purpose, and personal growth? Maybe even better government? I could tell you, but the great paradox is, you’d need to forget what I told you for it to truly work. Well, at least you couldn’t act on this knowledge for the purpose of gaining these things. Shall I give it away? Alright, why not… Generosity. Shocking, I know. But it’s science, so it must be true. But are you actually surprised? Chances are, you aren’t surprised at all. It turns out that most people are inherently generous people. When given the opportunity, we enjoy sharing. There is a strong and growing evidence base for the benefits of generosity, see publications such as the white paper, The Science of Generosity by Summer Allen. However, it involves a great paradox – motive is everything. In many ways, generosity is like love. It is often said that we incre...